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Week of June 22, 2008
How did Bill Gates get popular? It started with Xbox
>> From venturebeat.com:
[QUOTE]
Everybody has an opinion about whether Gates is a good guy or a bad guy. But there is no doubting that his image is a lot different than in 2000, when Ken Auletta painted an unflattering portrait of Gates in his book, "World War 3.0," about the Microsoft antitrust trial.
With Xbox, Gates had a chance to play the white knight. When Sony started dropping hints about the PlayStation 2 in 1998, Microsoft went into a panic. Sony's executives were boastful. Soon, they were saying it was going to be the comet to wipe out the dinosaurs and was "more than a PC." Microsoft had to defend the living room, and Gates' attempts to partner with Sony fell flat.
The more they toured the industry, the more they found that game developers felt oppressed by the dominant companies, Nintendo and Sony. Microsoft had a crack in the door. It asked developers what they wanted in a game console and tried to give them everything they wanted. The Microsoft team greenlit a lot of games in the hopes of unleashing creativity. And they could build a platform where everyone (except Microsoft itself) could make more money, create the game they wanted to create, and force the Japanese rivals to be more competitive.
That's the sanitized version of history, for sure. But it could be called a turning point for Gates' image. It was probably the first time anybody waited in line to buy one of his products at midnight (at least with good reason). And the first time that he could be identified with something that was cooler than anything Apple's Steve Jobs was doing.
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Full Story: venturebeat.com
Discuss this news item on our forums: forums.xbox-scene.com
Rivet 1.1: Mac Streamer for Xbox 360
>> From pcworld.com:
[QUOTE]
Cynical Peak Software has released Rivet 1.1, an update to its software that lets Mac users stream video, music and photos from their Mac to an Xbox 360 on the same network. A free update for registered users, Rivet 1.1 costs US$18.95.
New in the 1.1 release is improved support for video podcasts and TV shows in iTunes, now sorted into subfolders based on show and season. Automatic media updating isn't as CPU-intensive, compilation albums now show up as one album, and transcoded pictures are now "friendlier to your hard drive." Other changes have been made, too.
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Full Story: pcworld.com
Official Site: http://cynicalpeak.com/rivet/
Discuss this news item on our forums: forums.xbox-scene.com
More price cut proof: full page Kmart ad for 299 USD Xbox 360
>> From xbox360fanboy.com:
[QUOTE]
More fuel for the Xbox 360 price cut fire as Joystiq has gotten its greasy little hands on what appears to be a full-page version of the Kmart Xbox 360 price cut ad discovered yesterday. Again we see an Xbox 360 Pro console offered for the "new low price" of $299. One interesting new wrinkle, Joystiq's tipster says that the ad is for the week of July 13, not July 6.
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Full Story: xbox360fanboy.com
Discuss this news item on our forums: forums.xbox-scene.com
Last Day of Work at Microsoft for Bill Gates
>> From abcnews.go.com:
[QUOTE]
In the 1970s, no one could have foreseen that a small start-up created by Bill Gates and a team of fellow computer nerds in New Mexico would become the Washington state-based tech behemoth it has become today.
Microsoft -- for better or worse, depending on your perspective -- set the standard for operating systems in PCs with Windows, bequeathed gamers with the Xbox 360 and the shoot-'em-up trilogy Halo and, in the opinion of some analysts, brought desktop computing to the larger world.
Since its start in 1975, Gates has run Microsoft, building it from the ground up and contributing everything from software development to business acumen. Microsoft went public in 1986, with Gates as the CEO and chairman. In 2000, Gates stepped back as CEO, allowing Steve Ballmer to step into that roll. In 2006, the company announced that Gates would transition out of his day-to-day responsibilities as chairman and work more closely with the charitable foundation he started with his wife, Melinda, eight years ago.
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Full Story: abcnews.go.com (3 pages)
Discuss this news item on our forums: forums.xbox-scene.com
Marc Whitten Interview on Microsoft DRM tool
>> From joystiq.com:
[QUOTE]
We were given the opportunity to speak with Microsoft's Marc Whitten, general manager of Xbox Live, about some of the outstanding questions we had.
* How does the tool work? Can we reauthorize content from console to console, or enable on multiple consoles (ala PS3)? If so, how many consoles?
* The process is really easy. The Xbox.com DRM tool lets you consolidate all of your downloaded content licenses to one console. So let's say you downloaded UNO from Xbox LIVE Marketplace and an episode of South Park from the Video Store on your Xbox 360, and then upgraded to an Elite down the line and downloaded more games and videos on the new console. In this scenario your content would be licensed to two consoles, and by using the DRM tool you could then download your older content licenses to your new console. With this tool you can transfer licenses from multiple consoles to a single console.
* Is the DRM tool capable of fixing all downloadable content issues, from XBLA titles to content downloaded for specific games (something like Rock Band, Guitar Hero music for example) to things like Xbox Live Marketplace videos?
* All games and entertainment content can be transferred except movies downloaded from the Xbox LIVE Video Store. Movies can't be transferred because they are only available for rent. But everything else-- TV shows, music videos, Xbox LIVE Arcade games, map packs, etc, can be transferred by using this tool.
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Read the whole interview: joystiq.com
Discuss this news item on our forums: forums.xbox-scene.com
Rumor: My GamerPad: Microsoft's answer to Home?
>> From n4g.com/zip.4chan.org:
[QUOTE]
Over the on the 4Chan boards a user has put up an image of what appears to be the Xbox 360's version of "Home", also incorporating the Avatars that were rumored earlier this month. Xbox 360's MyGamerPad is rumored to be unveiling at the E for All expo.
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Full Story: n4g.com | zip.4chan.org
Discuss this news item on our forums: forums.xbox-scene.com
(US) Rumor: Kmart Sales Ad Suggest 50usd Price Cut on Xbox360
>> These leaked scans of a Kmart sales ad coming out July 6th suggest Microsoft will lower the price of the Xbox 360 Pro to 299.99USD. To be confirmed...
News-Source: forums.highdefdigest.com
Discuss this news item on our forums: forums.xbox-scene.com
DRM Transfer Tool Launches!
>> From the Xbox PR Blog:
[QUOTE]
We have all eagerly been awaiting the DRM tool that will allow you to transfer licenses from one console to another and guess what? Today, it has finally arrived!
I'm posting some of the key information that you need to know regarding this tool. To find out more, please go to http://www.xbox.com/drm
Key Points:
* The DRM tool allows you to transfer licenses from one console to another. For instance, if you bought a console a year ago and downloaded a bunch of content but then bought a new console this year and downloaded more content, you couldn't play all of the content on both 360s without being signed into LIVE. With this tool, you can consolidate all of the downloaded content licenses to your preferred console. This way, you don't have to be signed into LIVE to play.
* The process takes less than a minute. There is no content being transferred, only licenses.
* This process will work on any console so if you had to trade an Xbox 360 at a local retailer, you can still use the tool to migrate your information. However, you can only do this once every year (365 Days). If you send the console to Microsoft to be repaired, they will automatically update all of your licenses. For more information on console repair, visit: http://www.xbox.com/support.
* If you bought a larger hard drive and are re-downloading your licensed content for the same console, then you should not need the DRM tool. However, if you used the Migration cable to transfer your content from an older console to a newer one, you will need to use the tool to update the licenses. Again, you can only do this once a year.
* You will still be able to play all of the games you own on all of your consoles as long as you're signed-in to LIVE. The console you transferred your licenses to will be the one that you can use without having to be signed-in.
* The tool will work with all content except movies. Movies are not "download-to-own" so the licenses are not transferrable.
I hope this helped answer some of those questions you had about the tool.
Again, to find out more about it, check the xbox.com page at http://www.xbox.com/drm.
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Discuss this news item on our forums: forums.xbox-scene.com
MS: 'Aggressive investment will ensure Xbox win' (in Europe)
>> From mcvuk.com:
[QUOTE]
As he confirmed that Xbox 360 has sold "well over" five million units in European territories, Microsoft EMEA's European VP of strategic marketing for interactive entertainment David Gosen told MCV that investment in the market will ensure that the console stays ahead of rival PS3.
"We have some very aggressive plans in terms of investing in this market to be successful. We are in Europe to win. We're not here to come second or third."
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Full Story: mcvuk.com
Discuss this news item on our forums: forums.xbox-scene.com
MS: Xbox 360 Still Ahead of PS3 in Europe
>> From next-gen.biz:
[QUOTE]
Microsoft Europe's David Gosen says that Xbox 360 is still leading PS3 in the European sales race, despite Sony's claims to the contrary.
"Anyone trying to call a winner this Christmas is calling too early," the VP of strategic marketing told MCV. "We are incredibly well positioned - our installed base in Europe is well over five million and contrary to what's been reported we are at least, if not more than, three quarters of a million ahead of PS3."
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Full Story: next-gen.biz
Discuss this news item on our forums: forums.xbox-scene.com
Xbox 360 Media Center Extender Update Available
>> From microsoft.com:
[QUOTE]
Microsoft has released an update for Media Center Extenders for Windows Vista. This update is intended for computers that are running Windows Vista Home Premium or Windows Vista Ultimate.
Issues that are resolved by this update
This update addresses the following issues. These issues occur when you use Media Center on an Xbox 360 console.
* This update addresses a picture quality issue that occurs when you use Media Center Extender on an Xbox 360 console that has a High-Definition Multimedia Interface (HDMI) connector to the TV for video and a Sony/Philips Digital Interface Format (S/PDIF) connection to the audio device for audio.
* This update addresses an issue in which the Media Center Extender stops responding (hangs) when you play a large non-WMV video over an HTTP session.
* This update provides support for 50Hz output together with better quality for HD models. This feature applies primarily to regions that use the PAL video standard.
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Discuss this news item on our forums: forums.xbox-scene.com
Turn Your Xbox 360 into a Streaming Netflix Player
>> From lifehacker.com:
[QUOTE]
Netflix subscribers, if you've got an Xbox 360 and a Windows Vista PC, you don't have to shell out $99 for Roku's Netflix Player box to get your Watch Instantly library on your TV screen--you already have everything you need. Using the free Windows Media Center plug-in, vmcNetflix, you can turn your Xbox 360 into a Netflix Watch Instantly box.
Once you've installed and set up vmcNetflix, here's a video demonstration of what you can expect.
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Full Tutorial: lifehacker.com
Discuss this news item on our forums: forums.xbox-scene.com
Seagate Reportedly Loses Some PS3, Xbox Share To Toshiba
>> From barrons.com:
[QUOTE]
Seagate apparently has lost some of its game console hard-drive business with Sony for the Playstation 3 and Microsoft for the Xbox 360 to Toshiba, according to Avian Securities analyst Avi Cohen.
"What is unclear is whether Seagate has made a strategic decision to limit exposure to this segment as its positive impact on profitability and revenues has been questionable," he writes. In Q4, he notes, "Seagate's gaming business negatively impacted both revenues and profits as Seagate was forced to commit capacity to this low-end segment that could have been more profitably used to build more expensive, higher-end HDDs."
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Full Story: barrons.com
Discuss this news item on our forums: forums.xbox-scene.com
Gosen: Microsoft's E3 will be 'game changing'
>> From mcvuk.com:
[QUOTE]
European VP of strategic marketing for interactive entertainment at Microsoft EMEA David Gosen has told MCV that the platform holder will unveil some 'fantastic surprises' at E3 this year as it steps up its efforts in the mass market space.
"We're always working on new things, and you'll continue to hear lots from us that we believe will be game-changing," he told MCV.
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Full Story: mcvuk.com
Discuss this news item on our forums: forums.xbox-scene.com
Gametrak Freedom: Wii-style Controls for 360 and PS3
>> From in2games.uk.com/in2games.uk.com(2):
[QUOTE]
Gametrak Freedom (formerly codenamed 'Fusion') is a brand-new control system for next-generation games systems....the most advanced motion gaming system ever created!
Unlike existing products and technologies, In2Games' Fusion system does not rely upon the gamer pointing a controller at the screen or restrict the gamer to limited movements. Instead, it combines patent-pending ultrasonic and RF technologies with 3-axis accelerometers to track the precise absolute position and orientation in 3D space of almost any wireless accessory such as golf clubs, baseball bats, tennis racquets, and bowling balls.
Gametrak Freedom products launching worldwide on Xbox 360 and PlayStation 3 in 2008, with a wide range of games for next-generation platforms.
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From techradar.com:
[QUOTE]
Squeeballs is the name of the first title in development for In2Games' Gametrak Freedom motion sensing controller.
In2Games is not yet able to confirm if the game will be developed for Xbox 360 and/or Sony's PlayStation 3, but has confirmed that it is launching for next gen consoles soon
There are over 100 minigames in Squeeballs, some of which - such as bowling and balancing style games - show off the apparent responsiveness of the Freedom controller. You can see more for yourself on the teaser video.
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Official Site: in2games.uk.com | squeeballs.com
News-Source: techradar.com
Discuss this news item on our forums: forums.xbox-scene.com
Portable XBox 360/Zune Phone Concept
>> From t3.com:
[QUOTE]
A Microsoft Zune / X-Box 360 / mobile phone hybrid? Could this potentially be the greatest handheld gadget in the history of the world?
It's by no means a reality, but it's been over a year since Big M big-wigs hinted at this awesome combo. While nothing remains concrete, we at T3 couldn't wait any longer.
Our artist's impressions from the future tech feature in this month's T3 Magazine show the three gadgets brought together in revolutionary harmony.
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Full Story: t3.com
Discuss this news item on our forums: forums.xbox-scene.com
Gears of War 2 Multiplayer Video and Interview
>> First look at the multiplayer footage and interview with Cliff Bleszinszki.
Discuss this news item on our forums: forums.xbox-scene.com
XDSL Linux v0.6 RC2
>> Stevewal released a new version of X-DSL(info) on our forums - it's a small (about 50MBs) but fully functional Linux distribution for the Xbox1, based on Damn Small Linux:
[QUOTE]
Below is the release candidate for xdsl 0.6.
Please give it a go. It runs pretty smoothly. Any bugs can be posted in this thread.
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Official Site: n/a, by Stevewal on our forums (thx to scuba156 for the news)
Download: here (mirror(x-scene))
Discuss this news item on our forums: forums.xbox-scene.com
EGM August08 Rumours: Fall Price Cut and 3rd Party Hardware?
>> From xboxkings.com(1)/xboxkings.com(2):
[QUOTE]
* The rumour section in the soon to be released EGM (August 08 issue) sees growing speculation from Quartermann that Microsoft is now sanctioning and apparently allowing third-party manufacturers to make 360 compatible hardware.
* The latest rumour in the soon to be released issue of EGM (August) speculates that Microsoft is set to announce a huge price cut on Xbox 360 SKU's this fall.
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Full Story: xboxkings.com(1) | xboxkings.com(2)
Discuss this news item on our forums: forums.xbox-scene.com
Delman New MS Corporate Vice President of Global Marketing IEB
>> From the press release:
[QUOTE]
Microsoft Corp. today announced that marketing veteran Michael Delman has been named corporate vice president of global marketing for the Interactive Entertainment Business (IEB) in the Entertainment and Devices Division at Microsoft. Delman, who currently serves as the corporate vice president of the Global Marketing Communications Group at Microsoft, will be assuming his role with IEB starting in August.
Reporting to Don Mattrick, senior vice president of IEB, Delman will be responsible for the global marketing strategies for the Xbox and Games for Windows businesses. He will drive initiatives to market Microsoft Game Studios games, grow the Xbox and Games for Windows platforms and brands, lead global marketing for Xbox LIVE, and manage customer insights and relationships. Delman will partner with subsidiary organizations to develop world-class global marketing strategies, in addition to working with internal and external groups to advance strategic global brand partnerships.
"I couldn't imagine a more exciting time to be joining the IEB team -- we're on the cusp of revolutionizing the gaming industry, and changing how people interact with their television and connect with others," Delman said. "I look forward to applying my experience in global marketing to extend the reach of our products and propel the business into the next phase of growth."
In his two decades as a global marketer, Delman has worked across various business sectors and regions. Delman most recently managed worldwide advertising, relationship marketing and events for the majority of Microsoft's business groups, which included running Microsoft's $1 billion global agency relationships with McCann Worldgroup and Young & Rubicam Brands. Delman also served as director of marketing for Microsoft Europe, Middle East and Africa (EMEA), where he was responsible for pan-European distribution strategy, pricing, licensing, market research and public relations. Before his position in EMEA, Delman served as general manager of the MSN Internet access business, managing product support, network operations and all international markets. Before joining Microsoft, Delman was a vice president at Ogilvy & Mather in addition to managing the Toshiba computer and corporate image accounts at NW Ayer and the First Interstate Bank business.
"Michael's global experience and work in Europe is a strategic asset as the Interactive Entertainment Business gears up for the next wave of growth and audience expansion," Mattrick said. "We welcome him to the team and look forward to utilizing his expertise to take our brand to new heights."
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Discuss this news item on our forums: forums.xbox-scene.com
Mr Modchips Official Court Ruling Released
>> From team-xecuter.com:
[QUOTE]
The court ruling for the Mr Modchips victory in the UK high court has been officially released to the public.
Points of note are:
"The prosecution contended that Mr Higgs was providing devices which enabled the circumvention of ETMs. But it is very important to understand the factual basis of the contention. It was not that the use of a modified console to play a game from an infringing CD-ROM itself involved any infringement of copyright. No attempt was made to prove that when such a CD-ROM is placed in a console, the console reads into its memory (particularly its random access memory, its "RAM") the program and copyright material included with it such as images and sound."
"# In the end, therefore, one comes back to the UK Act. Is it enough if the technological measure is a discouragement or general commercial hindrance to copyright infringement or must it be a measure which physically prevents it? To our minds the position is clear - it is the latter. Neither the Directive nor the Act would have been drafted in the way that they are if such a general form of hindrance was enough.
# It is for those reasons we quashed the convictions. Mr Higgs is a fortunate man in that it may well be that if the legislation had been less complex and/or the Crown had had greater opportunity to consider the details of copyright law the case would have been proved on the basis that merely playing a pirated game involves making a copy in the console and thus involves infringement. He may also be fortunate that, at least this far, he has not been sued in the civil courts. There the procedure is apt to be much faster, technical slip-ups in evidence can generally be readily cured before final judgment and the remedies of damages, an account of profits, injunction and legal costs are readily obtainable. Breach of an injunction, if serious, can of course itself lead to imprisonment.
# We were asked to certify that this case involves a question of law of general public importance. We are willing so to do. The question (agreed by Counsel) which we certify is:
Do the provisions of section 296ZF of the Copyright Designs and Patents Act 1988 in relation to "effective technological measures" apply to devices incorporated into computer games consoles and computer games which do not prevent counterfeit copies being made of such games but which do prevent the counterfeit copies from being played on games consoles?"
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Full Story: team-xecuter.com
Full Court Ruling: bailii.org
Discuss this news item on our forums: forums.xbox-scene.com
MS Sponsored Lounge at Hotel Sax Chicago Successful
>> From hotelsmag.com:
[QUOTE]
The Microsoft-sponsored lounge at Hotel Sax Chicago has been a rousing success--so much so, says a Microsoft spokesman, that a number of big brands are eager to customize the concept for their hotels as a way to increase their hipness and, accordingly, their room rates. Look for versions of "The Studio--experience by Microsoft" to begin cropping up in a few major (as yet unnammed) hotel chains within the next year or so.
The expanded Microsoft lounge rollout effort has been internally code-named "Project Joliet," and the company has put together an innovative promotional campaign targeted toward the hotel industry. Check out the flashy Project Joliet Web site, including customer testimonials via embedded video.
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Full Story: hotelsmag.com
Discuss this news item on our forums: forums.xbox-scene.com
Portable Gaming Solutions offers Xbox 360 laptops to the daring
>> From engadget.com:
[QUOTE]
For just $550, a one-man shop in Kansas called Portable Gaming Solutions promises to convert your 360 into a suitcase-sized 15-inch laptop complete with keyboard and speakers. The web site has quite a few pictures and videos of the mod in action, but we're definitely a little wary of sending our 360 off into the wild blue yonder. Anyone daring enough to take the plunge?
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Full Story: engadget.com
Official Site: portablegamingsolutions.com
Discuss this news item on our forums: forums.xbox-scene.com
Lian-Li PC-XB01 Xbox 360 Modding Case Details
>> We received more information and pictures of the Lian-Li PC-XB01 Xbox 360 replacement case:
[QUOTE]
XB01 was first shown at the 2008 CES show in USA, and this concept got a lot of feedback and user suggestions. At the 2008 Computex in Taipei, the final vision of the PC-XB01 Xbox 360 modding case was ready for shipping.
Xbox360 is a superb video game console and Lian Li wants to make it even better. Lian Li designers designed the case around the Xbox360 main board, and created the XB01 for Xbox 360 owners who want an Xbox 360 with better cooling performance and that works silently.
Not only does it work silently and with better cooling, it is all aluminum, in metallic finishing.
Rounded edge, in brushed aluminum with anodized finishing, it can be place up-right or flat-down on the table top. The high quality finishing will fit in most user's living environments.
XB01 will help Xbox 360 to have better cooling performance, and running silently. User don't need to worry about overheating problems anymore.
Some Features:
* There is a 120mm exhaust fan at the rear of the XB01 to replace the original 2x70mm cooling fan, the 120mm fan can move the heat faster at lower speed, and with less noise.
* XB01 has a 12cm fan, with high airflow but it only needs to run at 1500RPM to cool down the Xbox 360 effectively.
* The Xbox 360 DVD-drive has been relocated to the side, allowing maximum opening for the graphics chipset heatsink and it will also allow users to change the heatsink.
* There are sound insulation foam sheets around the DVD drive to reduce the noise.
* Huge aluminum airduct that covers the Xbox 360 heatsinks, the cold air will pass through the cooler to remove the heat.
* There are water tube openings at the rear of the case, allowing users to upgrade their Xbox 360 to liquid cooling solutions.
* The XB01 includes two fan converters for the different versions of the Xbox 360.
* There are aluminum flippers to cover and protect the front connectors.
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Official Site: http://lian-li.com.tw
Discuss this news item on our forums: forums.xbox-scene.com
ZsnexBox v3.4
>> Nes6502 released a new version of ZsnexBox(info), a port of the Zsnes Super Nintendo emulator to Xbox1, on our forums.
What's new/fixed:
* Added Video preview support. Video previews must be in xmv format. A tutorial is included.
* Added a force feedback database. Thanks to giles9999 who made many of these.
* Added the ability to flip the screen horizontally
* Added an image viewer
* The classic song is remembered when ZsnexBox is restarted.
* Fixed Game Genie database adjust crash
* Fixed a bug that caused a crash when a preview was loaded with low memory
* Added a new help system. This includes Controls, Features, Release Notes, and Frequently Asked Questions.
* Fixed a bug that would cause a crash when changing skins
* Updated to version 0.52 of blargg's library
* Fixed a bug where the GUI and Japanese box art couldn't be resized until after a game had been started
* ROM browser text adjust fix
* Animated ROM browser character does not reset when moved
* Fixed a bug that caused some PAR codes from the PAR database to be incorrectly copied.
Official Site: n/a, by Nes6502
Download: n/a (built with XDK)
Discuss this news item on our forums: forums.xbox-scene.com
Microsoft 1st Party Blunders and the Future
>> From xboxkings.com:
[QUOTE]
Microsoft has stated that buying out development houses isn't always the most sound strategy for both parties involved. However, it is a good way to strengthen MGS and promote growth as well as diversity. Let's take a look at what Microsft has allowed to to be taken away as well as what could be potentially wise business moves to improve the 1st party development for Microsoft Game Studios.
Blunders:
1) Bizarre Creations
2) Bungie
3) Bioware
Wise Purchases for the Future:
1) Epic Games
2) Sega
3) Take Two
4) Tomonobu Itagaki/Team Ninja
5) Silicon Knights
6) Real Time Worlds
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Full Story: xboxkings.com
Discuss this news item on our forums: forums.xbox-scene.com
Halo 3 Takes Advertising Prizes in Cannes
>> From adweek.com:
[QUOTE]
CANNES, FRANCE - Four Grand Prix Lions were awarded at the final prize ceremony at the 55th International Advertising Festival here tonight, with two top honors given by the Film jury and two by the Titanium & Integrated jury.
The top Film winners were Cadbury's "Gorilla" by Fallon, London, and Xbox Halo 3's "Believe" by T.A.G./McCann Worldgroup, San Francisco.
The Titanium Grand Prix went to Uniqlo's "Uniqlock" from Projector Tokyo, which also won the Cyber Grand Prix earlier this week.
The Integrated Grand Prix was awarded to the Xbox Halo 3 effort.
In Integration, Xbox Halo 3 "stood head and shoulders above the rest" of the contenders, said Tutssel. "The variety of the work they produced was so surprising and so new and so engaging," he added. "It is breathtakingly beautiful in its craft, thinking, its execution and the way it connected with people. It's game-changing in its thinking."
The winning Halo 3 campaign, from T.A.G/McCann Worldgroup, San Francisco, included three-minute online executions -- "Enemy Weapon," "Gravesite," "John 117/Monument" and "Combat" -- that delved into the story of the legendary battle between humanity and aliens using documentary-style interviews set 500 years in the future. Another commercial in the campaign, "Diorama," also received a gold and a bronze Lion. The jury praised its unique approach in the category and the deep level of the storytelling. "You became quite emotional about the pieces as you are moving through the touch points," said South African juror Paul Warner, founder and executive creative director of MetropolitanRepublic.
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Full Story: adweek.com
Discuss this news item on our forums: forums.xbox-scene.com
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